It's not "How-TO', it is "Hands-on".  a SCREEN PRINTING SALES & MARKETING EVENT.
 
The Ultimate Sales & Marketing Event for the Decorated Apparel Industry.
 
March 19-20, 2021 in Dallas, Texas
EVENT DETAILS
Join this 2-Day Event led by Industry Experts, Tom Rauen & Marshall Atkinson
Surround Yourself With Success to Operate at Your Highest Level
Subject: The Best Event of the Industry
From the desk of: Tom Rauen & Marshall Atkinson
A Value-Packed Day to Create a Sales and Marketing Blueprint for your business with all the tools and templates needed to do it
What if you could meet some of the best screen printing companies in the industry? What if you could get them to answer your biggest questions about the path to success? What if they shared with you the exact templates, tools, and other resources they've used to grow their business?

What would it be worth to you to figure out EXACTLY how to implement these sales and marketing strategies into your business?

Well, on March 19-20, 2021, you can do exactly that.

We've created a Live event where you will have a chance to learn from some of the top business owners and marketers in the industry --and a select group of other screen printing business owners just like you.

All you have to do is click the button below and Get your Ticket Now.
We only have limited spaces for the event, and they're going fast.

Once the room is full, we'll stop selling tickets, so get yours today: if you wait until you see a big red "SOLD OUT" sign on the site, that means you missed your chance...

Are You Ready to Begin Creating Massive Changes in Your Business?
Through demonstration, workbooks, interaction and digging deep into shared experiences, Shirt Lab will propel your shop into the sales fast lane.
This isn’t like a traditional trade show seminar. The day will be fun and interactive. Nobody will be simply sitting and listening.

Our goal is simple – to melt your brain with new information you can use to catapult your shop to the next level.
Shirt Lab Dallas starts in
 
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EVENT LOCATION: Fort Worth Community Arts Center - Fort Worth, TX
Address: 1300 Gendy St, Fort Worth, TX 76107
SHIRT LAB SCHEDULE OF EVENTS
FREE NETWORKING EVENT
Thursday, March 18, 2021
The legendary networking event is back! Join industry experts and attendees for a night of "talking shop" and getting to know each other.

This event is sponsored by InkSoft, so be sure to thank them for their hospitality!
SHIRT LAB LIVE DALLAS
Friday, March 19-20, 2021 - Fort Worth Community Arts Center
1300 Gendy St, Fort Worth, TX 76107
This is where the magic happens. Here are the topics that will be covered...
  • Video Marketing: Screen to Scale: Five Strategies to Grow Your Business in 2021 With the Power of Video Marketing
  • Stitching Up Sales with Exquisite Embroidery: Erich drills down into how the dimensionality of embroidery increases value inherently, explaining how to pitch the unique qualities of the stitch as strengths that increase value out of step with input. Pump up profitability and stitch up sales by reinforcing the qualities that make embroidery inherently luxurious and lucrative. Erich talks on his experience with selling embroidery from maximizing the impact of your embroidered image and increasing your margins, to keeping down quote complexity and making sales.
  • E-mail Marketing Secrets: Database Diva Lori Feldman
  • Making Your Business Profit Capable: Dive into the numbers of getting profitable, and growing profits with Mark Coudray
  • Pivoting to Brokering - Destroy and Rebuild: I built a shop doing a million dollars in business in less than 3 years, then pivoted to contracting out all my work after a key employee quit. Learn about how I made the decision, the risks associated with not having a great training program and lasting effects on my business and lifestyle: pros and cons. We will also discuss how getting my time back is letting me move to a more strategic view of selling jobs and finding new customers.
  • Creating an Authentic, Connected Brand: I often ask business owners to show me their Style Guide and I often get confused looks! This session will help you assess your current branding using a 9 step formula. Every business, church, charity and association needs a Style Guide. The purpose of a style guide is to have a working document that provides structure for the way your brand should be presented from both a graphic and written perspective. It’s the instruction manual for how you and your team plan on delivering an effective, engaging brand to your target audience. Your style guide is your critical recipe that showcases your authenticity. Once all of the ingredients come together they help create a powerful, connected brand that is aligned, consistent and profitable.
  • Creative Problem Solving: Whether it is with art, your sales process, or the need to generate a better idea, businesses often "get stuck" with how to create something new. Marshall will bring some fun, and creative ways to unlock those new ideas quickly and easily every time.
  • Digital Hybrid Advancements 2020: Looking beyond the faster setup, a review of product development on digital hybrid. New product targets, i.e. Variable Data, Customized Tourist Tees, Subscription Tees, Animated Tees, Bags (polypropylene, paper, canvas, etc), Transfers from Hybrid and Hoodies. Review of true Hybrid prints, utilizing both digital and screens.
  • Become a T-shirt Sales King: The King of Sales - Jeffrey Gitomer keynote
EXCLUSIVE VIP DINNER
Friday, March 19, 2021
For shops that want the best Shirt Lab experience possible, grab a seat at our exclusive Shirt Lab VIP Dinner. Availability is limited to only 20 shops, so this will definitely sell out.
 
The VIP dinner is your chance to meet and hang out with a select group of Shirt Lab instructors, sponsors, and other VIP shop owners.

At the exclusive Shirt Lab VIP Dinner, you will be able to network with other elite shop owners, our Shirt Lab instructors, and some sponsors as well.

Don’t forget that this is seating is extremely limited to only 20 shop participants, as we want to keep the evening intimate and special.

VIP Dinner ticket holders also receive the Shirt Lab Mastermind Brunch for Sunday for free. Who can argue with a 2 for 1?
SHIRT LAB BBQ & JAM PARTY!
Saturday, March 20, 2021
SHIRT LAB MASTERMIND BRUNCH
Sunday, March 21, 2021
One of the most popular answers to our survey from past Shirt Lab events was the request for more networking time with other shop owners.
 
We added some time to the normal Shirt Lab event day, so we thought that a Shirt Lab Mastermind Brunch the following day would be a great idea too.

This is a separate event and will be held at the Shirt Lab main hotel from 9:00 am to 11:00 am on Sunday, October 4, 2020.

Before you head back home, grab a great breakfast with everyone from Shirt Lab and participate in a curated discussion regarding the top challenges this industry faces today. It’s sure to be a winner!
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OFFICIAL HOTEL: Residence Inn Fort Worth
Address: 2500 Museum Way Fort Worth, Texas 76107
Phone: 817-885-8250
HERE ARE THE EXPERTS YOU'LL HEAR FROM LIVE!
Jeffrey Gitomer
King of Sales
Jeffrey Gitomer
Gitomer Defined (git-o-mer) n. 1. a creative, on-the-edge, writer and speaker whose expertise on sales, customer loyalty, and personal development is world-renowned. 2. known for presentations, seminars and keynote addresses that are funny, insightful, and in your face. 3. real world. 4. off the wall. 5. on the money. 6. gives audiences information they can take out in the street one minute after the seminar is over and turn it into money. He is the ruling King of Sales. See also: salesman. 

AUTHOR. Jeffrey Gitomer is the author of The New York Times bestsellers The Sales Bible, The Little Red Book of Selling, The Little Black Book of Connections, and The Little Gold Book of YES! Attitude. Most of his books have been number one bestsellers on Amazon.com, including Customer Satisfaction is Worthless, Customer Loyalty is Priceless, The Patterson Principles of Selling, The Little Red Book of Sales Answers, The Little Green Book of Getting Your Way, The Little Platinum Book of Cha-Ching!, The Little Teal Book of Trust, Social BOOM!, The Little Book of Leadership, the 21.5 Unbreakable Laws of Selling, Truthful Living, Sales Manifesto, and his latest, Get Sh*t Done. Jeffrey’s books have appeared on major best-seller lists more than 500 times and have sold millions of copies worldwide. 

OVER 75 PRESENTATIONS A YEAR. Jeffrey gives public and corporate seminars, runs annual sales meetings, and conducts live and virtual training programs on selling, YES! Attitude, trust, customer loyalty, and personal development. 

BIG CORPORATE CUSTOMERS. Jeffrey's customers include Coca-Cola, US Foodservice, Caterpillar, BMW, Verizon, MacGregor Golf, Hilton, General Motors, Enterprise Rent-A-Car, AmeriPride, NCR, IBM, Comcast Cable, Time Warner, Liberty Mutual, Principal Financial, Wells Fargo Bank, BlueCross BlueShield, Carlsberg, Mutual of Omaha, AC Neilsen, Northwestern Mutual, Church Mutual Insurance, MetLife, Sports Authority, GlaxoSmithKline, The New York Post, and hundreds of others. 

IN FRONT OF MILLIONS OF READERS EVERY WEEK. Jeffrey's syndicated column, Sales Moves, appears in scores of business journals and newspapers in the United States and Europe and is read by more than four million people every week.
ON THE INTERNET. Jeffrey’s WOW website, Gitomer.com, gets thousands of hits per week from readers and seminar attendees. His state-of-the-art presence on the web and e-commerce ability has set the standard among peers and has won huge praise and acceptance from customers. Jeffrey's blog, salesblog.com is another free resource for sales and personal development information. 

BUSINESS SOCIAL MEDIA. Keep up with Jeffrey and his social media presence on Facebook, Twitter, LinkedIn, and YouTube. New ideas, events, and special offers are posted daily. With more than 1 million social media followers, and more than four million YouTube views, Jeffrey has built a groundswell of attraction and engagement. 

GITOMER CERTIFIED ADVISORS. Jeffrey licenses his classroom workshop training and virtual training to sales professionals around the globe. For more information, please visit GitomerCertifiedAdvisors.com. 
ONLINE SALES AND PERSONAL DEVELOPMENT TRAINING. Gitomer Learning Academy is all Jeffrey, all the time. Gitomer Learning Academy contains amazing interactive video courses based on Jeffrey’s thirteen best-selling books with interactive questions, 25+ webinars, and hours of Jeffrey’s real-world practical sales information, strategies, and ideas. It starts with a skills-based sales assessment and then offers an interactive certification course. This amazing sales tool will rate your sales abilities and explain your customized opportunities for sales knowledge growth. The online academy is available 24/7/365 on any device. It is continually updated as Jeffrey records new video lessons and content. It’s ongoing sales motivation, sales reinforcement, and personal inspiration with the ability to track, measure, and monitor progress and achievement. The minute you read, watch or listen to any of Jeffrey’s content, you can put it into immediate action and use it on your next sales call. Gitomer Learning Academy is innovative. Gitomer Learning Academy is effective. 
 
SALES CAFFEINE. Jeffrey's weekly e-zine, Sales Caffeine, is a sales wake-up call delivered every Tuesday morning to more than 250,000 subscribers, free of charge. Sales Caffeine allows Jeffrey to communicate valuable sales information, strategies, and answers to sales professionals on a timely basis.

SELL OR DIE PODCAST. Jeffrey Gitomer and Jennifer Gluckow share their sales and personal development knowledge in their weekly podcast, Sell or Die. In today's world of constant change, there is still one constant, you're either selling or
dying. Tune in on iTunes or your favorite podcast app – just search for Sell or Die. 
AWARD FOR PRESENTATION EXCELLENCE. In 1997, Jeffrey was awarded the designation of Certified Speaking Professional (CSP) by the National Speakers Association. The CSP award has been given fewer than 500 times in the past 25 years and is the association's highest earned award. 

SPEAKER HALL OF FAME. In August 2008, Jeffrey was inducted into the National Speaker Association’s Speaker Hall of Fame. The designation, CPAE (Counsel of Peers Award for Excellence), honors professional speakers who have reached the top echelon of performance excellence. Each candidate must demonstrate mastery in seven categories: originality of material, uniqueness of style, experience, delivery, image, professionalism, and communication. To date, 191 of the world's greatest speakers have been inducted including Ronald Reagan, Art Linkletter, Colin Powell, Norman Vincent Peale, Earl Nightingale, and Zig Ziglar. 

Jeffrey Gitomer’s
 Philosophy of Sales and Life: 
I give value first.
 I help other people. 
I strive to be the best at what I love to do. 
I establish long term relationships with everyone. I have fun (and I do that every day). 

Marshall Atkinson
Atkinson Consulting
Marshall Atkinson
Mesa, AZ-based Marshall Atkinson is one of the leading production and efficiency experts for the decorated apparel industry. He is the owner of Atkinson Consulting, LLC.
 
As a coach, Atkinson focuses on operational efficiency, continuous improvement, workflow strategy, business planning, marketing, employee motivation, management, and sustainability.
 
He is a frequent trade show speaker, article & blog author, and is the host for the YouTube show for Jerzees “Adventures in Apparel Decorating”.

Atkinson has released four eBooks for the industry: “Top 10 Workflow Tips”, “Shop Basic Info Pack”, “Price for Profit”, and “T-shirt Texture Tricks”.

For 2020, he has developed the first in a series of online learning courses. “6 Steps to Kill Your Production Downtime” is focused on eliminating costly production downtime with several easy to implement lessons.
 
The eBooks, online courses, as well as his shop coaching plans and several hundred industry blog articles, can be found on his website at https://atkinsontshirt.com/. 

Marshall also co-founded a decorated apparel industry sales and marketing education company called Shirt Lab, with industry entrepreneur Tom Rauen.

Mark Coudray
Catalyst Accelerator
Mark Coudray
Recognized and awarded internationally as a premier thought leader & strategist delivering proven profit & gross margin gains, even in highly commoditized and price-driven markets. 
 
Known as an optimization strategist, growth & profit architect. His passion in life is inventing exceptional business strategies & practices so your business can excel to it's fullest potential. Think of Mark’s work as Personal Fitness Training for Your Business (TM).
 
This knowledge has been shared with hundreds of thousands of business owners and key managers through seminars, workshops, conferences, and trade gatherings worldwide over more than four decades. My work has been published in more than 500 feature articles, columns, research pieces, and white papers. 
 
Clients include specialty printing and graphics, retail, manufacturing, fabrication, finance, wellness, medical, call center, education, and industrial sectors. 
 
Specialized in the transformation of disrupted and commoditized companies in price-driven markets into prosperous and successful providers in the new digital economy.
 
His primary goal is to position clients for accelerated double-digit margin growth, increased profitability, and positive cash flow. This is accomplished with strategies and methods that make them competitively unique and highly desirable to their customers, enabling them to become Profit Capable (SM).
 
Spanning four decades and four digital disruptions, Mark has assisted more than two hundred businesses worldwide in growing their competitive position and profitability. 

Jason Rink
Simplifilm
Jason Rink
Jason Rink is the CEO and Owner of Simplifilm, a video production agency based in Austin, TX. An award-winning producer and director of documentary films, Jason has over a decade of commercial filmmaking experience. He has worked with A-list talent and celebrities, like Academy Award-winning actor Richard Dreyfuss, U.S. Senators, and Presidential Candidates. I have worked with global brands such as Aston Martin, Toyota, And Mazda.

Since 2015, Jason has been on retainer as a Video Producer and Marketing Consultant to some of the world’s most successful direct-response marketing firms. He has been involved in the production of over 100 campaigns that have generated more than $300 Million in online revenue, as well as hundreds of thousands of email opt-ins and leads. 

His greatest passion is helping everyday entrepreneurs, businesses, and brands grow their reach and revenue through online video and digital marketing.

Mike Chong
Merch Monster
Mike Chong
Mike started Merch Monster, a promotional products distributor, and grew annual revenues to over $1MM in less than 4 years. Merch Monster’s clients include GoPro, The North Face, Planned Parenthood, and Warner Brothers Games.

He is a public speaker and has been booked at the largest decorated apparel conferences in North America: Impressions Expo, PrintHustlers, and Shirt Lab Live. Mike is also well known for creating educational videos, he moderates the popular Screen Printing Masterminds group on Facebook and does consulting for small businesses.
Before Merch Monster, Mike was a project manager in the tech industry and he managed strategy, creative design, and web development projects for eBay, Visa, and PayPal. Mike also passed the Project Management Professional (PMP) certification.

Mike has also started several entrepreneurial ventures. At age 22 he landed a video distribution deal with Universal Records and a 5 figure advance check, and worked with major recording artists and celebrities including Kendrick Lamar, Lil Wayne, TI, Marc Ecko and Snoop Dogg.

Erich Campbell
BriTon Leap
Erich Campbell
Erich Campbell is the Project Manager for the Commercial Division at embroidery software company BriTon Leap. An award-winning commercial embroidery digitizer, he digitized for commercial production since 2000 on projects ranging from business-to-business standards to Better call Saul's props. He worked with e-commerce extensively, creating and running apparel stores for national and local companies, consulted for embroidery companies large and small, and is a current columnist for Printwear Magazine, a contributor to UK-based Images Magazine, and a blogger for the textile art blog MrXStitch.com.

A one-time hopeful medievalist turned dyed-in-the-wool digitizer, this fanatic embroidery educator teaches at events across the country, brings his experience to producing the 2 Regular Guys podcast and continually looks for places to talk shop and push businesses toward profit. You can catch up with his latest embroidery escapades at ErichCampbell.com

Tom Rauen
Screen Print Marketing
Tom Rauen
Guinness World Record Holder for "Wearing the Most Tshirts at Once" with 247 Tshirts.
Lori Feldman
The Database Diva
Lori Feldman
Lori Feldman has helped thousands of business leaders and sales professionals make more money with their customer database. Her client portfolio includes work with AT&T, International Coach Academy, Blue Cross/Blue Shield, Yellow Freight, Reuters, St. Louis Cardinals, and Wells Fargo, as well as SMBs worldwide. The story behind why she named her company “The Database Diva” was featured in a chapter of Jim Kukral’s best-seller, “Attention: This Book Will Make You Money. How To Use Attention-Getting Online Marketing To Increase Your Revenue.”
 
Lori’s gift is seeing the monetization opportunities within a company’s disorganized and bloated data files. She understands which standardization, clean-up and optimization processes are required, in what order and which ones are only “nice to have.” Her experience in working with multiple CRM and marketing automation technology systems has saved her clients money and prepared them to launch sales-generating marketing campaigns faster.
She is a national speaker on marketing automation, drip marketing, database marketing, and social networking. She is a past-president of the Direct Marketing Association of St. Louis who awarded her its top prize: The “Direct Marketer of the Year” Award. As editor of “The Database Marketing Hotwire,” the company’s e-newsletter, she has been the recipient of the APEX Award for Excellence in Newsletter Writing 3 years in a row. Lori holds a Bachelor of Journalism degree from the University of Missouri-Columbia.

She also created the first Academy for drip marketing with her Drip Marketing Camp. Campers receive hand-holding instruction to boost business with better client follow-up by executing campaigns themselves.

Jay Busselle
Marketing Master!
Jay Busselle
Marketing Master!
Richard Greaves
.
Richard Greaves
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Michelle Moxley
M&R
Michelle Moxley
Michelle Moxley is a career Research, Development and Innovation expert with a demonstrated history of working in the apparel and fashion industry. Skilled in screen printing, special effects printing, Separation, Graphics, Pre-press, Digital Printing, and Textiles. 

Twenty-four years of print industry experience with BFA focused on Media arts, 2D and 3D Animation. Creative artist and printer, always on the cutting edge in the garment decoration world of technology, ink, printing, equipment, and art with previous employment at Gildan, Virus, and some top production companies. She is currently Director of Innovation at M&R Equipment, in Roselle, IL.

Special Guest Speaker
More Special Guest Speakers to be announced!

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